Luke Bryan Wraps A Sold-Out 10th Annual Crash My Playa with Four Nights of Unforgettable Music and Memories in Riviera Maya

Country music fans from around the globe gathered on the sun-drenched shores of Riviera Maya, Mexico, over the weekend ( January 15-18, 2025), for the 10th annual Crash My Playa experience. Hosted by superstar and five-time Entertainer of the Year Luke Bryan, the sold-out event delivered four nights of music, luxury, and paradise vibes like no other.

The 10^th Anniversary celebration of Crash My Playa included two nights of headlining performances by Bryan, including a special finale night 10th anniversary “Luke Bryan & Friends” which featured Bryan performing with friends Jason Aldean, Lainey Wilson, Dustin Lynch, Dylan Scott, Bailey Zimmerman, Tucker Wetmore, Travis Denning and The Castellows’ Lilly Balkcom (see highlights HERE). Another highlight of the weekend included Dustin Lynch’s highly-anticipated Pool Party (see highlights HERE). 

Other standout moments from the ACM-nominated Crash My Playa weekend included headlining sets by Jason Aldean and Kane Brown, as well as performances from Dasha, Jackson Dean, Travis Denning, Elle King, Ella Langley, Kendell Marvell, Dylan Scott, Nate Smith, Tucker Wetmore, and DJ Rock.

“The 10^th Anniversary of Crash My Playa was a blast,” said Bryan. “The fans keep showing up year after year and I can’t thank them enough for the support. We could not have made 10 years of Playa possible without them. I want to say a huge thank you to all of my artist friends who come and perform each year – they are what makes this event so fun and special for these fans. We might even just have more fun than the fans doing this. What a way to kick off 2025!”

Crash My Playa kicked off last Wednesday, January 15 with four fun-filled days of performances with daily pool parties, nightly concerts, and late-night party sets. The 10th annual experience took place at the AAA Four Diamond Awarded Moon Palace Cancún, which offered guests a blend of luxury and adventure including upscale accommodations, gourmet dining options, 24-hour room service, and a wealth of activities steps from Crash My Playa’s cutting-edge custom concert venue.